WB creates virtual world for its brands

Written on Wednesday, September 12th, 2007 at 2:28 pm by admin
Filed under web 2.0.

Premiering in the spring, T-Works, Warner Brothers’ new virtual world will allow users to interact as avatars based on characters like the Caped Crusader from DC Comics as well as those from Warner Bros. Animation, Looney Tunes and Hanna-Barbera cartoons. Embedded in T-Works will be social networking, gaming, product integration and a video channel exhibiting classic cartoons.

Warner Brothers Press Release

Article from The Hollywood Reporter

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