The new Creative Arts Angency (CAA) and Major League Baseball Advanced Media (MLB) online innitiative – weplay.com soft-launched this week featuring content produced by Diligent.
The New York Times ran a story on the launch in the technology section earlier this week:
“The venture, WePlay.com, a social networking site for youth sports — something like Facebook for young athletes — is expected to start in mid-April. The site caters to youth athletes, parents and coaches — a vast audience. About 52 million children a year participate in organized sports leagues, according to the National Council of Youth Sports….
“Two hundred forty million people in America are one degree of separation from youth sports,” said Steve Hansen, the chief executive of WePlay. “Youth sports is held together by e-mails, phone calls and clip boards. We want to change that.””
