Diligent Partner, Ron Eigen scheduled to appear on a panel at Streaming Media West September 23-25th http://www.streamingmedia.com/west/

Here’s some info on the panel:

How Online Video Fuels New Marketing and PR

In the world of online video, is every view equal? How do we measure success as marketers continue to tap online video as a new marketing and PR medium? As PR and marketing agencies begin to integrate social media into their campaign roadmaps, how does online video fit in? Which leads the campaign—format or content? This session will discuss campaigns that have worked as well as ones that have tanked, and seeks to discern what the consumer is really watching.