Check this out…

Melissa Roth quoted Diligent Partner, Ron Eigen in her article on branded entertainment titled: Meet the Monetizers: The Year of the Branded Web Series for the newly launched site editorial site eGuiders.  The site shows great original online videos recommended by great entertainment professionals.

In the article Melissa talks about the evolution of branded content.  She references several examples of the ways in which brands have integrated their messages with entertainment… our favorite being this integration of Winston Cigarettes with The Flintstones: 

We are thrilled to report that we have completed shooting an online reality show for a health and beauty brand that was made in conjunction with a major publications…whew..neverthought we’d get that out in one breath!  Sorry for the ambiguity, but our 5 million dollar NDA won’t allow us to give out details…As soon as there’s a window to talk, we will let the cat out of the bag. On a different note, we have just closed sponsorship of our online series, “Couch Crashers”.  The series follows two commedians as they “bring the funny” in the most outrageous situations…It will air on Playboy.com (keep your pants on fellas, it’s not THAT kind of show…or is it?) 

This video is from last year at TED.  It’s 20 minutes long and it gives some insight on his creative process.