Check this out…

Melissa Roth quoted Diligent Partner, Ron Eigen in her article on branded entertainment titled: Meet the Monetizers: The Year of the Branded Web Series for the newly launched site editorial site eGuiders.  The site shows great original online videos recommended by great entertainment professionals.

In the article Melissa talks about the evolution of branded content.  She references several examples of the ways in which brands have integrated their messages with entertainment… our favorite being this integration of Winston Cigarettes with The Flintstones: