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Playboy and Bushmills: Couch Crashers
Branded Entertainment, Web Serial
Diligent created and produced this original series with Alta Loma (Playboy's non-adult division) for the relaunch of Playboy.com. We brought Bushmills Irish Whiskey on board to sponsor the series and created a brand integration. The show stars Ben Gleib (The Real Wedding Crashers) and Kevin Klein (Playboy Radio) who visit exciting "guy" locations like the Playboy Mansion, a Mixed Martial Arts tournament, and Rowdy Roddy Piper's house.
The Facts: Over a million views to the series.
In the second episode of the series, host Ben Gleib gets choked out by Rowdy Roddy Piper's famous Sleeper Hold